The Changing Priorities of Today’s Homebuyers

For decades, “location, location, location” meant living close to work. But the modern homebuyer has rewritten that rule. As remote and hybrid work models expand, many buyers are trading shorter commutes for something they value even more — space, privacy, and affordability.

Buyers today are increasingly willing to drive a little farther if it means gaining a larger yard, an extra bedroom, or a quieter neighborhood. This shift is reshaping suburban and rural real estate markets across the country.

More Space for the Money

Urban living offers convenience, but it often comes with higher prices and smaller square footage. By moving just 20 to 40 minutes farther out, buyers can find:
- Bigger homes with extra bedrooms or flex spaces for offices and gyms
- Larger lots with room for outdoor living, gardens, or pets
- Quieter streets and family-friendly communities
- Lower property taxes and overall cost of living

It’s not just about affordability — it’s about lifestyle. Many families are prioritizing quality of life and personal space over proximity to the city center.

Remote Work Made It Possible

The rise of remote and hybrid work has been a game-changer. Professionals who only commute a few days a week — or not at all — can now expand their home search radius without sacrificing career opportunities. This flexibility has driven demand in once “too far” communities, boosting property values and creating new suburban hot spots.

Community and Lifestyle Still Matter

Buyers choosing distance aren’t isolating themselves — they’re finding tight-knit neighborhoods, local parks, excellent schools, and thriving small businesses. For many, these communities offer the best of both worlds: space to breathe and a sense of belonging.

What It Means for Sellers

If you’re selling a home just outside a major city, this trend works in your favor. Highlight your property’s space, tranquility, and amenities rather than its distance. Buyers are now searching by lifestyle keywords — “home office,” “large backyard,” or “quiet neighborhood” — more than ever before.

Final Thoughts

The commute dilemma isn’t really a dilemma anymore — it’s a choice. And more buyers are deciding that the comfort, freedom, and space of suburban or rural living outweigh the minutes spent on the road.

Whether you’re buying your next home or selling one, understanding this shift can help you make a smarter move in today’s evolving real estate market.